A majority (70%) of consumers would stop doing business with a company if it experienced a data breach, according to a survey of more than 10,000 consumers worldwide conducted on behalf of Gemalto, the world leader in digital security. In addition, seven in ten consumers (69%) feel businesses don’t take the security of customer data very seriously.
“Consumers are evidently happy to relinquish the responsibility of protecting their data to a business, but are expecting it to be kept secure without any effort on their part,” says Jason Hart, CTO, Identity and Data Protection at Gemalto. “In the face of upcoming data regulations such as GDPR, it’s now up to businesses to ensure they are forcing security protocols on their customers to keep data secure. It’s no longer enough to offer these solutions as an option. These protocols must be mandatory from the start – otherwise, businesses will face not only financial consequences but a potential legal action from consumers.”
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A majority (70%) of consumers would stop doing business with a company if it experienced a data breach, according to a survey of more than 10,000 consumers worldwide conducted on behalf of Gemalto, the digital security compay. In addition, seven in ten consumers (69%) feel businesses don’t take the security of customer data very seriously.
A majority (70%) of consumers would stop doing business with a company if it experienced a data breach, according to a survey of more than 10,000 consumers worldwide conducted by Vanson Bourne. In addition, seven in ten consumers (69%) feel businesses don’t take the security of customer data very seriously.
Consumers are worried about data breaches and say they would stop doing business with a company that suffered one, but they aren’t taking security measures into their own hands – that’s the key takeaway from 
Business who suffer large scale public data breaches are likely to see their customer numbers dwindle. According to a new survey by Gemalto, some 70 per cent of consumers would stop doing business with a company if it experienced a data breach. In addition, of the 10,000 people surveyed, a further 69 per cent don’t believe that companies are taking the security of customer data seriously enough.