Companies that suffer from a data breach could lose more than 70 percent of their customers, according to a new survey.
Ok, the survey was carried out by Gemalto which is a security company, but it was based on questions asked to 10,000 consumers.
Gemalto Identity and Data Protection CTO Jason Hart said: “Consumers are evidently happy to relinquish the responsibility of protecting their data to business, but are expecting it to be kept secure without any effort on their part.”
“In the face of upcoming data regulations such as GDPR, it’s now up to businesses to ensure they are forcing security protocols on their customers to keep data secure. It’s no longer enough to offer these solutions as an option. These protocols must be mandatory from the start – otherwise, businesses will face not only financial consequences but also potential legal action from consumers.”
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