Despite a rise in cyber crimes, at least six in 10 Indian consumers feel businesses don’t take the security of their data very seriously and 70 per cent of them would stop doing business with a company if it experienced a data breach, a new study said on Thursday.
“Consumers are evidently happy to relinquish the responsibility of protecting their data to a business, but are expecting it to be kept secure without any effort on their part,” Jason Hart, CTO, Identity and Data Protection at Gemalto, said in a statement.
“In the face of brewing conversations around data protection and privacy law, it’s now up to businesses to ensure they are forcing security protocols on their customers to keep data secure,” Hart added.
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