Vanilla+ : Businesses collect more data than they can handle, reveals Gemalto

vanillaplusWith pressure to ensure consumer data is protected mounting, Gemalto, the provider in digital security, released the results of a global study which reveals that two in three companies (65%) are unable to analyse all the data they collect and only half (54%) of companies know where all of their sensitive data is stored. Compounding this uncertainty, more than two thirds of organisations (68%) admit they don’t carry out all the procedures in line with data protection laws such as GDPR.

“If businesses can’t analyse all of the data they collect, they can’t understand the value of it – and that means they won’t know how to apply the appropriate security controls to that data,” says Jason Hart, vice president and CTO for data protection at Gemalto.

“Whether it’s selling it on the dark web, manipulating it for financial gain or to damage reputations, unsecured data is a goldmine for hackers. You only need to look at the recent hacks on the World Anti-Doping Agency and International Luge Federation to see the damage that can be done.”

“What’s more, data manipulation can take years to discover, and with data informing everything from business strategy to sales and product development, its value and integrity cannot be underestimated.”

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