On Tuesday 28 November 2017, digital security company, Gemalto, released the results of a survey it conducted on more than 10,000 consumers worldwide. The results revealed that a majority (70%) of consumers would stop doing business with a company if it experienced a data breach. In addition, it also revealed that seven in ten consumers (69%) feel businesses don’t take the security of customer data very seriously.
“Consumers are evidently happy to relinquish the responsibility of protecting their data to a business, but are expecting it to be kept secure without any effort on their part,” says Jason Hart, CTO, Identity and Data Protection at Gemalto. “In the face of upcoming data regulations such as GDPR, it’s now up to businesses to ensure they are forcing security protocols on their customers to keep data secure. It’s no longer enough to offer these solutions as an option. These protocols must be mandatory from the start – otherwise businesses will face not only financial consequences, but also potentially legal action from consumers.”
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