As data grows in value to businesses, cybercriminals actively monitor businesses to understand exactly what data they collect and store.
How much data do businesses now store? With more being created in the last two years than every previous year combined, it shouldn’t be surprising that it’s a lot.
Add on top of this the massive impact the adoption of IoT devices will have on the amount of data being produced, and this growth shows no signs of slowing down. Data is now intrinsic to understanding market trends and customer demand, and its value to a business and impact on bottom lines has grown.
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